What’s an “elevator speech”? And why you need one!
April 19, 2011 by ei2admin
It takes planning to make a good first impression. And first impressions are usually made on the basis of just a few words.
Sometimes, a few words are all you have a chance to say to a decision-maker — a government contracting official, for instance.
Companies who work with the Georgia Tech Procurement Assistance Center (GTPAC) tell us that government officials always seem to be in a hurry and want vendors to get right to the point. Similarly, government contracting people tell GTPAC that they are weary of dealing with ill-prepared vendors who just can’t seem to succinctly state what it is they’re good at.
These circumstances constitute a few of the reasons why vendors who want to make a good first impression with the government need to have what’s called an “elevator speech.”
Simply put, an elevator speech is what you say, in 30 seconds or less, to describe your expertise.
The term “elevator speech” comes from a situation such as realizing you’re in an elevator with someone you’d like to impress … but you’ve got only a few floors to say anything before they get off the elevator.
What if you suddenly found yourself on an elevator with a contracting officer, an elected official, or some other a potential government customer? Are you ready to quickly and professionally describe the solutions you represent and the expertise you can deliver?
Here’s an outline of what a good elevator speech should address:
- Who and what you are
- What you specialize in
- What you do
- Why you’re the best at what you do
- What you want (a call to action)
- (And remember: Everything must be stated in less than 30 seconds.)
Contact your GTPAC Procurement Counselor for further assistance in formulating your elevator speech.
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